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LONG X DJ and Boy London come to Selfridges London

— London | 15 February 2012

Boy London

From Punks and New Romantics, to club kids and fashionistas, Andy Warhol to Boy George,The Pet Shop Boys to Madonna, everybody has worn Boy. Join the original scenesters at Selfridges London at 6-8pm on Wednesday 15 February.

Now adopted by a whole new generation, the attitude of Boy, as well as its position at the cutting edge of youth culture, remains as strong as ever. 

The faces behind the relaunch of BOY, Gareth Emmett and Rhys Dawney – the founders of cult clothing brand LONG, who also make up London DJing duo LONG X DJ – will be hosting an eclectic mix of House, Hip Hop, Disco and Rave.

You’ll also have the chance to get your hands on complimentary mini tote backpacks full of Boy London goodies.

Don’t miss out; visit Mens Street on Level 1. 

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