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Discover Hermès' '8 Ties' installation exclusively at Selfridges

— London | 10 November 2012 - 02 December 2012

Discover Hermès’ ‘8 Ties’ installation exclusively at Selfridges

Selfridges London is excited to exclusively host an installation designed for Hermès by Miguel Chevalier from the 10 November to 2 December.

‘8 Ties’ is an installation compromising of two exciting interactive works, displayed in the Hermès boutique in Selfridges’ Wonder Room and within the new Menswear department on 1.

This project is an invitation to discover the Hermès men’s silk universe through the eyes of digital virtuoso Miguel Chevalier. The artist integrates eight tie designs into the two works, offering an unexpected vision of Hermès’ new collection of ‘heavy twill’ ties. These new designs embody the characteristic elements of the numeric culture such as the USB symbol, the On/Off symbol and the cable jack.

The first installation in the menswear department is an interactive, virtual-reality wall projection, eight meters long. The second and more intimate, is an interactive virtual book that illustrates each of the tie designs as well as new and unexpected ways to knot a tie.

'8 Ties' by Miguel Chevalier will be live from 10 November until 2 December and the Hermès' Heavy Twill ties that inspired the works will be retailed alongside each installation. 

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