Discover Fragrance Lab at Selfridges

London, Birmingham, Manchester Exchange Square | 01 May 2014 - 27 June 2014

The Fragrance Lab at Selfridges London - photograph by Hufton+Crow

Join us at Selfridges until the 27 June, where we invite you to experience a groundbreaking new way to explore fragrance, as part of the Selfridges Beauty Project. 

Book Your Immersive Experience

Visit the Fragrance Lab in Concept Store at Selfridges London where your true self will be revealed by the power of scent as you enter a one-of-a-kind profiling experience. Leave with your own signature fragrance, created with precious ingredients and a certain something that is unmistakably you. 

During your immersive journey into the outer reaches of scent, we’ll gather an in-depth understanding of your character and fragrance preferences. Tickets are £65 and include a 50ml bottle of your signature scent (worth £65). 

View the booking slots and book your experience now

Express Experience
Available at Selfridges London, Birmingham and Exchange, the 3-5 minute express experience will enable our technicians to select a fragrance that best represents your personality based on your responses to a tablet-based questionnaire.


Discover Fragrance Lab >