Destination Denim at Selfridges London

Selfridges.com Jean-a-thon
THURS 23 AUGUST | SELFRIDGES.COM

Destination Denim kicks off with a twelve-hour online jean-a-thon. Stay tuned on the hour, every hour for exciting denim giveaways, Twitter takeovers and styling advice from your favourite denim brands.

WOMEN
Denim workshop with Stylist magazine
THURS 23 AUGUST | 1PM – 3PM, WOMEN'S DENIM ON 3

Meet Stylist magazine’s Fashion Editor Alexandra Fullerton who will be hosting a styling workshop to help you find the perfect fit, accompanied by a DJ set by Zara Martin.

MEN
Meet the Nudie Jeans experts
THURS 23 AUGUST | 10AM – 10PM, MEN'S DENIM ON 1

Nudie Jeans ambassadors join us at Selfridges London offering expert advice on their 100% organic range of denim. What’s more, take a picture with your Nudie denim post and be in a chance of winning a pair of Nudie jeans.

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WOMEN
Meet the 7 For All Mankind experts
FRI 24 AUGUST | 12 – 7PM, WOMEN'S DENIM ON 3

Join the 7 For All Mankind ambassadors to discover expert advice about the hottest new denim trends, the perfect fit and the exclusive new Liquid Metallics collection.

Shop 7 FOR ALL MANKIND>

MEN
Denim customisation with Dr Noki
FRI 24 AUGUST | 12 – 5PM, MEN'S DENIM ON 1

Denim artist Dr Noki will be on hand to offer unique denim customisations to your new jeans, helping you to create a truly unique look for the ultimate fashion statement.

WOMEN
Cabaret dancing with Hudson's exclusive LEELOO
SAT 25 AUGUST | 1-2PM & 4-5PM, WOMEN'S DENIM ON 3

Celebrate Hudson Jeans’ 10th anniversary and the exclusive to Selfridges LEELOO jean. Get your dancing shoes on as cabaret dancer Amelie Poulian teaches you how to do the ‘Shuffle’ and the best three dances win a pair of the exclusive LEELOO jeans on the spot.

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MEN
Strike a pose in the Paul Smith photo booth
SAT 25 AUGUST | 10AM – 6PM, MEN'S CONTEMPORARY ON 1

Can you strike the best British pose? Use our props including moustaches, bowler hats and bow ties in the Paul Smith British photo booth and the best pose will receive £500 to spend on the AW12 Paul Smith Jeans collection.

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MEN
Denim customisation with PRPS
SAT 25 - SUN 26 AUGUST | 12 – 8PM, MEN'S DENIM ON 1

PRPS is giving denim enthusiasts the opportunity to customise their own jeans in the sketchbook style of the PRPS founder Donwan Harrell. Personalise any pair of PRPS denim with signature prints, paints and embroidery, ready to take home that day.

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WOMEN
Style workshop with Citizens of Humanity
THURS 30 AUGUST | 1PM – 7PM, WOMEN'S DENIM ON 3

Citizens of Humanity Vice-President Shelley Barham will be over from LA to give her insider style advice and top denim tips to you. Receive a Citizens of Humanity t-shirt with every pair of jeans and look out for delicious denim-themed cupcakes being handed out throughout the day.

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MEN
Distress your denim with Denham
THURS 30 AUG - SUN 2 SEP| 10AM – 10PM, MEN'S DENIM ON 1

Meet the Denham experts in store, helping you find a truly personalised pair of jeans. Take a pair of virgin denim and use sanding blocks to create a unique pair of distressed denim.

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WOMEN
Win a pair of All Saints jeans
THURS 30 AUG - SUN 2 SEP| 10AM – 10PM, WOMEN'S STREET ON G

Here’s your chance to win a pair of All Saints Jeans. Enter the prize draw when you make any All Saints purchase. Terms Apply.

WOMEN
Get the vintage America look with Current Elliott
FRI 31 AUGUST | 1PM – 6PM, WOMEN'S DENIM ON 3

Join the Current Elliott specialists as they host a styling workshop you to help you create the vintage America look. What’s more, you’ll receive a complimentary gift when you purchase an item from the Current Elliott collection, while stocks last.

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WOMEN
Paige denim workshop with Paige Adams-Geller and Vogue
SAT 1 SEPTEMBER | 2PM – 5PM, WOMEN'S DENIM ON 3

Join Paige Adams-Geller, Creative Director of Paige Denim and British Vogue Fashion Features Editor Sarah Harris as they host a styling workshop. Enjoy an exclusive complimentary gift when you purchase an item from the Paige Denim collection.

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WOMEN
Experience the Lee Stretch Jeans with a yoga class
MON 3 - THURS 6 SEPTEMBER| WOMEN'S DENIM ON 3

Explore new realms of denim flexibility with the new Lee Stretch Jeans and join in with the Lee yoga classes. For an extra health kick, get refreshed with a complimentary Innocent Smoothie. Join us from 3-5pm on Monday and Tuesday and 5-9pm on Wednesday and Thursday.

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MEN
Visit the Levi's tailor for custom jeans
THURS 6 - SUN 9 SEPTEMBER | 10AM – 10PM, MEN'S DENIM ON 1

Give your jeans to the expert Levi’s tailor for a complete custom look. You will be able to choose from a menu of alterations for the ultimate bespoke fit and finish.

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MEN
Find the perfect fit with Armani Jeans
FRI 7 - SUN 9 SEPTEMBER | 10AM – 10PM, MEN'S DENIM ON 1

Meet the team from Armani Jeans who are on hand to help you find the perfect fit. What’s more, you’ll receive a complimentary iPad case when you purchase an item from the Armani Jean collection, while stocks last.

ShopArmani Jeans >

WOMEN
Meet Oscar Adames from J Brand
SAT 8 SEPTEMBER | 1PM – 5PM, WOMEN'S DENIM ON 3

J Brand will be celebrating Destination Denim by flying over the charismatic New York based denim expert Oscar Adames. Oscar will be in store offering his words of wisdom and helping you get the perfect fit with J Brand.

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