Destination Denim at Selfridges Birmingham

— Birmingham | 20 August 2012 - 09 September 2012

With an unrivalled selection of men's and women's denim brands and the longest denim wall in Europe, Selfridges is the global destination for denim.

We’re celebrating with Destination Denim - a store-wide programme of exciting denim action, including exclusive product launches, designer appearances, style advice and special events from 20 August to 9 September.

GET INVOLVED IN THE BIRMINGHAM EVENTS NOW:

		Selfridges.com Jean-a-thon THURS 23 AUGUST \| SELFRIDGES.COM Destination Denim kicks off with a twelve-hour online jean-a-thon. Stay tuned on the hour, every hour for exciting denim giveaways, Twitter takeovers and styling advice from your favourite denim brands.

		MEN Jeans surgery with the Denim Doctor FRI 24 AUGUST \| 12 – 7PM, LEVEL 3 Meet the ultimate Denim Doctor who will work with you to personalise and perfect your new denim purchases through customisations, patchworking, sanding and alterations.

		WOMEN Find the perfect fit at our Denim Workshop 24, 25 & 26 AUGUST \| 11AM, 1, 3 & 5PM, LEVEL 2 Join our very own denim experts for workshops running at 11am, 1pm, 3pm and 5pm. They’ll fill you in on the latest denim trends and help to fit the perfect pair of jeans, turning you into the denim expert.

MEN
Denim lesson and complimentary jeans with Replay
SAT 25 AUG | 11AM – 6PM, LEVEL 3

Explore Replay’s exclusive denim campus where you’ll receive a complimentary pair of rinse wash jeans for you to customise with the purchase of any Replay jeans. Replay’s denim specialists will be on hand to guide you on the finishing process, including scraping, whiskering, abrasions and button and rivet applications.

Shop replay >

WOMEN
Experience the Lee Stretch Jeans with a yoga class
SAT 25 & SUN 26 AUGUST | 12 - 5PM, LEVEL 4

Explore new realms of denim flexibility with the new Lee Stretch Jeans and join in with the Lee yoga classes. For an extra health kick, get refreshed with a complimentary Innocent Smoothie.

Shop LEE Jeans >

		WOMEN Win a pair of All Saints jeans THURS 30 AUG - SUN 2 SEP \| 10AM - 8PM, LEVEL 2 Here’s your chance to win a pair of All Saints Jeans. Enter the prize draw when you make any All Saints purchase. Terms Apply.

MEN
Meet the Nudie Jeans experts
FRI 31 AUGUST | 10AM – 10PM, LEVEL 3

Nudie Jeans ambassadors join us at Selfridges London offering expert advice on their 100% organic range of denim. What’s more, take a picture with your Nudie denim post and be in a chance of winning a pair of Nudie jeans.

Shop Nudie Jeans >

		WOMEN Find the perfect fit at our Denim Workshop 24, 25 & 26 AUGUST \| 11AM, 1, 3 & 5PM, LEVEL 2 Join our very own denim experts for workshops running at 11am, 1pm, 3pm and 5pm. They’ll fill you in on the latest denim trends and help to fit the perfect pair of jeans, turning you into the denim expert.

		MEN Jeans surgery with the Denim Doctor SUN 2 SEPTEMBER\| 12 – 7PM, LEVEL 3 Meet the ultimate Denim Doctor who will work with you to personalise and perfect your new denim purchases through customisations, patchworking, sanding and alterations.

		WOMEN Find the perfect fit at our Denim Workshop 7, 8 & 9 SEPTEMBER \| 11AM, 1, 3 & 5PM, LEVEL 2 Join our very own denim experts for workshops running at 11am, 1pm, 3pm and 5pm. They’ll fill you in on the latest denim trends and help to fit the perfect pair of jeans, turning you into the denim expert.

		MEN Jeans surgery with the Denim Doctor SAT 7 SEPTEMBER\| 12 – 7PM, LEVEL 3 Meet the ultimate Denim Doctor who will work with you to personalise and perfect your new denim purchases through customisations, patchworking, sanding and alterations.

WOMEN
Meet Oscar Adames from J Brand
SUN 9 SEPTEMBER | 1PM – 5PM, LEVEL 4

J Brand will be celebrating Destination Denim by flying over the charismatic New York based denim expert Oscar Adames. Oscar will be in store offering his words of wisdom and helping you get the perfect fit with J Brand.

Shop J Brand >

Find out more about Destination Denim >

Shop women's Denim now >

Shop men's Denim now >

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