Welcome to the Quiet Shop at Selfridges
The ‘Quiet Shop’, now open in the Concept Store on G as part of our store-wide No Noise initiative, offers a carefully selected range of products that encourage ‘considered purchasing’. From a capsule collection of unique symbolically de-branded items to everyday stationery and wardrobe staples, the edit promotes a purer approach to design and shopping.
We pay homage to the heroes of minimalism with a carefully curated edit from the spring/summer 2013 catwalks, including Acne, Maison Martin Margiela, Sportmax, Yohji Yamamoto, Jil Sander, Ann Demeulemeester and Mugler.
Some of the world’s most recognisable brands have taken the admirable step of removing their logos in our collection of de-branded products - including Beats by Dre, Levi’s, Marmite and Crème de la Mer - each creating exclusive collector’s items of the future.
In other collaborations, Acne has created exclusive No Noise pieces by removing the slogans from SS13 runway t-shirts. Tom Binns presents an exclusive capsule collection of simple jewellery styles in silver and gold. Collaborative fashion label Each x Other debuts its unisex wardrobe with limited edition pieces created in partnership Alizé Meurisse, Robert Montgomery and Thomas Lélu.
Selfridges leads the way with the No Noise’s de-branding initiative by removing the logo from our iconic yellow bags. In a unique exhibit, you can see the evolution of the famous bag with a display of seven Selfridges bags from throughout our illustrious history.
Visit The Quiet Shop on G at Selfridges London until 23 February.