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Urban Survival Backpack range launches at Selfridges

— 20 June 2012

Selfridges gears up to an historic summer of sports with the launch of its limited edition Urban Survival Backpack range, created by some of the world’s most esteemed brands.

No one doubts that this summer, Londoners will have to cope with a certain degree of chaos in the capital, including an extraordinary influx of tourists and the congested transport system. 

Urban Survival Backpacks: Nike and Anya Hindmarch
Selfridges has decided to help lighten the load by commissioning a series of ten limited edition Urban Survival Backpacks from British and international brands including Mulberry, Vivienne Westwood and Paul Smith as well as 3.1 Philip Lim, Barbour and Nike. Each gives their interpretation of what it will take to survive London during this epic summer of sport, complete with a full survival kit inside. 

Urban Survival backpacks: Phillip Lim and Mulberry
Anya Hindmarch’s kit fully embraces the games and comes complete with a pair of running shoes, an end-of-marathon foil blanket and even a trophy. Meanwhile, 3.1 Phillip Lim, whose denim backpack can also be worn as a sleeveless jacket, suggests staying away from the busy streets with Nars bath products and a DVD. Mulberry has created a limited edition backpack version of the covetable Alexa, filled with must-have Mulberry accessories such as an umbrella, Oyster Card holder and double-decker keyring.

Urban Survival Backpacks: Paul Smith and Vivienne Westwood
The range of ten bags also includes Selfridges’ own Urban Survival Backpack and kit, featuring a bespoke Pantone 109 yellow Eastpak bag. Inside you’ll find a selection of Selfridges yellow products including an umbrella, a special edition Wallpaper City Guide, a bar of Kendal Mint cake and other practical and fun goodies.

Selfridges' Eastpak Pantone 109 kit

The Urban Survival Backpacks are available from 20 June at Selfridges London’s Big British Shop on G and online.

Shop the backpacks online now.

SHOP FROM SELFRIDGES

EASTPAK
Pantone 109 urban survival kit
MULBERRY
Emma Hill urban survival backpack
ANYA HINDMARCH
Handbag Games canvas bag with sports memorabilia
BARBOUR
Beacon backpack with everyday essentials
3.1 PHILLIP LIM
Olympic survival backpack
KIEHL'S
Celebrate Britain backpack
OLIVER SPENCER
OLIVER SPENCER
PAUL SMITH ACCESSORIES
Urban survival backpack
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