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Truth or Dare by Madonna launches exclusively at Selfridges
— 2 April 2012

Truth or Dare, the new fragrance by Madonna, is now available exclusively at Selfridges.
Truth or Dare by Madonna is a contemporary reinvention of a classic, a robust signature white floral. The unique blend of narcotic florals, balanced with addictive woods and vanilla, create a scent that is timeless yet modern.
“I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well” says Madonna.
“My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like Gardenias and Tuberose. I wanted to recreate this scent but with something fresh and new about it as well. Something honest and yet daring. Hence the name Truth or Dare.”
Find Madonna's Truth or Dare at all Selfridges store and online now.