Support Breast Cancer Awareness month at Selfridges

— 2 October 2012

Selfridges London turned pink for Breast Cancer Awareness - 2011

October is Breast Cancer Awareness month and we’re showing our support with a collection of charity limited edition products, a very special visitor and turning our iconic stores pink.

Every October, major breast cancer charities join forces to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure.

Breast Cancer Awareness limited edition products at Selfridges

In support of this worthy cause, explore our collection of perfectly pink limited editions, from which a proportion of each sale goes to help breast cancer research. Brighten your kitchen with Kitchen Aid’ ‘cook for the cure’ blender, beautify yourself with special editions from Bobbi Brown, Estee Lauder and Origins and get organised with Filofax’s pink pen.

 

Elizabeth Hurley, ambassador for Estée Lauder's Breast Cancer Awareness Campaign, joined us at Selfridges London and Manchester Trafford to sign beauty products from Estee Lauder's Pink Ribbon Collection, see the photos here.

What’s more, on 11 October we joined some of the world’s most iconic buildings in lighting our London, Birmingham and Manchester stores pink for the evening - even Selfridges.com got the pink treatment.

Shop Breast Cancer Awareness products now >