Selfridges London launches new Topshop concept

— 4 October 2012

Selfridges London launches new Topshop concept

A bigger, better and more exciting Topshop concept has launched at Selfridges London, marking a new direction for high street shopping within Selfridges. 

With up to 150 styles arriving to the store every week, and new deliveries every day, the department offers the very best of the brand’s core offer as well as Topshop Unique, Boutique, and each one of the brand’s ongoing designer collaborations – launching with the much-anticipated collection by JW Anderson.

Selfridges London launches new Topshop concept

At over 3,200 square feet, the new space offers a notably premium shopping environment within Selfridges’ ground floor Women’s Street department. A number of exclusive product styles will be introduced to the store in coming seasons, ensuring the product mix is consistently refreshed and entirely authoritative.

Selfridges London launches new Topshop concept

Gary Edgley, Selfridges’ Buying Manager for Womens Casualwear, comments: “Our streetwear offering is what sets us apart from our competitors at Selfridges, and is an integral part of the vibrancy and accessibility of us as a retailer. Topshop is the beating heart of that concept. We’re thrilled to be able to build on our longstanding relationship with the brand to offer something really new and exciting for our customers.

Those looking for a beauty fix can also find Topshop make-up in the newly-opened Beauty Workshop on G.

Explore the new Topshop space in Women's Street on G.

SHOP JW Anderson X TOPSHOP >