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Save the world with Replay’s Laserblast collection
— 19 April 2012

Sustainable, innovative and one-of-a-kind, Replay’s Laserblast denim collection launches at Selfridges.
Each pair of jeans has been artistically created using Replay ‘Laserblast’ technology which eliminates the need for chemical treatments and reduces the amount of water used by 85%.
The wear zones are laser-blasted directly on the unfinished garment before a series of strictly manual treatments such as tearing and ripping, dirty-washing and drying on special dummies for a three-dimensional appearance. This means that each and every pair has a genuinely unique appearance.