Premium denim from Koral Los Angeles launches at Selfridges

— 27 October 2012

Premium denim from Koral Los Angeles launches at Selfridges

Selfridges is excited to welcome the debut collection from KORAL Los Angeles, the brainchild of Peter and son David Koral, to the largest denim wall in Europe at Selfridges London as well as online at Selfridges.com.

Peter Koral and Rick Crane pioneered the international premium denim market as we know it today, with the creation of Seven For All Mankind. Now they have assembled some of the best talent in the denim world to develop its first new brand in over a decade. “KORAL Los Angeles is the result of years of unbridled creative passion and interest in denim and its evolution,” said KORAL Los Angeles owner and co-founder David Koral. 

KORAL Los Angeles introduces its collection with the launch of its signature “lived in length” concept, featuring eight progressively altered washes that range from 0 months (pure, raw denim) to 36 months (hand processed to reflect the natural wear on a pair of jeans after three years).  

Gary Edgley, Buying Manager at Selfridges, comments: “This year has seen our contemporary denim business grow rapidly at Selfridges. There’s a huge appetite for denim with a focus on expert fit – customers are looking to brands who can offer real wardrobe staples which do the hard work for them. I’m thrilled to add KORAL to that offer.”

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