Pistol Panties pops up at Selfridges London

— 21 March 2012

British swimwear label Pistol Panties is popping up at Selfridges London from Monday 26 March with a Wild-West inspired surreal shop, housing their wonderful 2012 “Psychedelic Rodeo” swimwear collection. 

Discover the full spring/summer collection as well as six exclusive styles, all bursting with vivid colour, sassy silhouettes and exuding the opulence of its signature modern take on vintage glamour. New for this season is a collection of kaftans and ready-to-wear dresses, perfect for poolside relaxation and sundown glamour.

Pistol Panties designer Deborah Fleming is creating a dreamlike space to showcase her must-have collection, with the swimwear suspended from a vintage carousel, rotating around a magical unicorn beneath a canopy of rainbow coloured ribbons. 

I am so thrilled that Selfridges invited me to create my own Pistol Panties pop-up store. It was the first retailer to stock my range in 2004 and it has continued to sell out ever since.  I want the new pop-up space to inject energy, colour and craziness into the store, so that everyone will know that spring has arrived and summer is on its way.  It will be a real psychedelic experience, think Zebras on acid!”

Visit the Pistol Panties pop-up in swimwear on the Third Floor of Selfridges London from 26 March until 6 May or shop online.

Join us for the launch event on Thursday 29 March.

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