New beachwear destination at Selfridges London

— 29 October 2012

We’re excited to unveil a new luxury beachwear destination, now open on 3 at Selfridges London.

The re-imagined swimwear space is an all-year-round one-stop destination for all things holiday including, swimwear, resortwear and accessories. It welcomes the arrival of 16 new international swimwear and accessories brands including Matthew Williamson, Etro, Pucci, Anna & Boy and Mara Hoffman.

Sebastian Manes, Director of Womenswear and Accessories explains his vision for the new department: “We have created our largest ever beachwear offer as, more and more, ladies' lifestyles involve travel all year round. The new space will offer the best fashion selection sourced from Australia, South America, Miami, Milan and the UK. The space is clean, which allows the product to be visible but with texture so it feels warm at the same time. It represents our edit of the very best beachwear in the world”.

Visit the new beachwear destination on 3 at Selfridges London from 29 October 2012.

Visit our online holiday shop >

See more photos of the space >