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Gucci Première fragrance launches at Selfridges

— 5 July 2012

Gucci Première fragrance launches at Selfridges

For this autumn, Gucci has conceived a new fragrance legend in the iconic and sophisticated form of Gucci Première, available at all Selfridges stores from 5 July.

Inspired by timeless Hollywood glamour and fronted by a modern icon - Blake Lively, this new fragrance is an invitation to embrace one’s own red carpet moment. 

Creative Director Frida Giannini comments: ‘Both on and off screen, Blake Lively has that unique allure of the iconic leading ladies of Hollywood’s golden era. She reveals an instinctive taste in her performances, as in her style. Every project she involves herself in benefits from her charisma, style and intelligence. She is the perfect muse for Gucci Première.’

Gucci Première is a sophisticated wood and musk sensation with top notes of bergamot and orange blossom followed by hints of white flowers.

The strong, gold bottle design, featuring a medal entwined with the House’s iconic horsebit, is a testimony to the glitz of a movie opening and the glamour of the Oscars.

Shop Gucci Première now.

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