BBC Children in Need's Designer Pudsey Collection at Selfridges

— 23 October 2012

Designer Pudsey bears at Selfridges: Giles Deacon, Katie Grand, Henry Holland and Patrick Grant

For BBC Children in Need 2012, Selfridges welcomed the 2012 Designer Pudsey Collection exclusively to our London Concept Store. The special project saw over 30 of the biggest names in fashion design create their own unique 28 inch version of Britain’s best loved Bear. 

Louis Vuitton, Victoria Beckham, Prada, Gucci, Alexander McQueen and Giles Deacon are just a few of the coveted designers who submitted a creation to the collection, curated by LOVE Editor Katie Grand.

We caught up with Katie to talk bears, charity and surprises. 

'I asked Louis Vuitton to do a bear last year which made £36,000, which I think everyone was amazed by. So this year they asked if I'd come on board and curate the bears. I phoned Selfridges who immediately said yes, so we were all involved really early on.' Were there any surprises? 'I thought it was so great that a Parisian high fashion house like Balenciaga said yes, and I know that when they were working on the show this season they were working on Pudsey at the same time. Everyone has taken the charitable element to heart, plus people just really like bears.' And what was it like working with Pudsey himself? 'To be honest, he can come across a bit cute so I was happy when some of the designers made him a bit less cute. I think Giles' angry bear looks great.' 

The whole collection was exhibited exclusively in the Selfridges London Concept Store from 23 October until the 15 November 2012, and have now been auctioned to raise funds for the charity. 

Designer Pudsey Bears: Mulberry, Giles Deacon, Burberry

The iconic Pudsey has been recreated in an array of different fabrics from suede to Swarovski crystals, and in a variety of different styles; from Gucci’s equestrian Pudsey, to Burberry’s English Gentleman’s Pudsey. Each Designer Pudsey is completely unique and allows fans of both the Bear and the designers the opportunity to own a piece of fashion history.

Anya Hindmarch, Paul Smith and Selfridges have also created 10 inch limited edition Designer Pudsey’s, available exclusively in Selfridges now and online

Shop the 10 inch Pudsey Bears >

See the photos of the Concept Store >