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Danish design brand Hay pops up at Selfridges London

— 11 April 2012

On the 12 April, Selfridges London launches the only Hay pop-up shop in the UK. Situated on the Fourth Floor, the space is operated by Skandium, the leading British retailer of modern Scandinavian homeware.

The Danish design brand Hay operates in the field between architecture and fashion, working with unusual colours, surfaces and shapes to create unique furniture and home accessories. The look is both international with its bold palette while at the same time Scandinavian with its pared down, no-nonsense functionality.

Caitlin McCann, Selfridges Bedroom and Furniture Buying manager comments "We are very proud to offer Hay as a UK exclusive pop-up in Selfridges. They are a relatively new and ground-breaking Danish design brand that offer contemporary forward thinking, excellent quality furniture and home textiles, at reasonable prices. Customers to Selfridges will be able to choose from a vast array of homewares that will offer homes around London the perfect modern pick me up."

Find Hay on 4 at Selfridges London from 12 April.

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