ABC Trust 'Art of Futebol World Cup exhibition' at Selfridges London

— 17 June 2014


Join us at Selfridges London from 23 June to 9 July where footballs signed by Brazilian legends including Pele, Ronaldo and Romario will be transformed into pieces of art to celebrate the Brazilian World Cup and raise funds for ABC Trust Art of Futebol.

Art and Sport collide this summer for ABC Trust Art of Futebol, with footballs signed by some of the biggest stars of Brazilian football transformed into unique works of art by some of today’s most exciting, contemporary artists.

The balls will be displayed in the World Cup Walkway at Selfridges London from 23 June to 9 July. On 10 July, the balls will be auctioned off in a private event at the Brazilian Embassy. Proceeds from the auction will go to Action for Brazil’s Children Trust (ABC Trust), which supports grassroots community projects to transform the lives of the most vulnerable kids in Brazil.

Film by BigPlus Productions.

The dream teams of artists and footballers include: David Luiz and Inkie; Falcão and Pakpoom Silaphan; Neymar and Richie Culver; Oscar and Tolleck Winner; Romário and Cibelle; Pelé and Rob & Nick Carter; Raí and Pure Evil; Ronaldo and Nasser Azam; Ronaldinho and Patrick Hughes; Ramirez and Jimmy Galvin; and Zico and STATIC.

Head to the World Cup Walkway on LG at Selfridges London from 23 June to 9 July for the ABC Trust Art of Futebol World Cup exhibition.

For more information on the charity please visit

Exhibition in collaboration with Creative Nation, Lee Sharrock PR and Jon Daniel. Film by BigPlus Productions, photos by Pixeleyes Photography.