Self Style


Self Style

— 04 January

This week you have been…. looking fabulous as always! 

It ceases to amaze us how impeccable our customer’s tastes are. As a testament each week we take to the shop floor in London to hunt down the week’s most covetable trend as seen on our shoppers, find out where the outfit was brought and then suggest how to recreate the look at home. 

From artisan knits to sharp suits, channelling grape style or indulging in some quilty pleasures it would appear no trend is too ambiguous for the Selfridges shopper. 

We're always on the lookout for the next big thing, so get your glad rags on and head to Selfridges London. You may well be the next person to feature in Self Style. 

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Self Expression

  • This week you have had: yellow fever
    - 11 May 2012
    Sunny, bright and optimistic; it’s no secret that there’s a special place in our hearts for our signature hue, yellow. It looks like our stylish Selfridges shoppers agree, as this week they’ve been showcasing radiant shades of citrus, neon, mustard and sunshine yellow. Along with the launch of our Big Yellow Shop, it seems the whole building has caught yellow fever.
  • This week you have been wearing: printed denim
    - 27 April 2012
    The staple of every stylish wardrobe, everyone needs a great pair of jeans. For spring/summer 2012 it’s all about printed denim, as demonstrated by our stylish Selfridges shoppers this week. Whether it’s flowers, polka dots or tie-dye; seek inspiration from our pick of the prints.
  • This week you have been: keeping it pure and simple
    - 20 April 2012
    Despite the April showers, this week our Selfridges shoppers have been embracing the new season by stepping out in pale shades and simple lines. Crisp white, soft nude and sleek ivory; make sure your outfit says spring/summer, even when the sky doesn’t.
  • This week you have been: celebrating The Film Project launch
    - 15 March 2012
    Last night The Old Selfridges Hotel opened its doors to a remarkably stylish crowd to celebrate the launch of The Film Project. As the champagne flowed and the dance floor filled, we kept an eye out for some of the best-dressed guests.
  • This week you have been wearing: neon accents at LFW
    - 21 February 2012
    Atomic oranges, citrus greens and cosmic pinks, do you dare wear the neon trend this season? The answer is a resounding ‘yes’ from the style set at Somerset House this London Fashion Week as eye-popping accessories were out in force. Here’s our favourites and how they wore them…