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Behind the scenes beauty at Style Birmingham Live
— 3 October 2012
Last weekend Selfridges took pride of place in the Style Birmingham Live catwalk show, showcasing the must-have AW12 trends in an extended final scene.
We went behind the scenes where, amid the chaos of gorgeous models, last-minute outfit changes and plenty of hairspray, we talked to the hair and make-up gurus at Umberto Giannini and Illamasqua to discover the latest beauty trends.
How would you describe this look and what inspired you?
Umberto Giannini: There's a lot of high gloss looks coming from the catwalk, so I have tried to capture that in this luxurious wave style. It’s all about being glossy, shiny and expensive looking.
Illamsaqua: I am inspired by people’s faces and their natural beauty. The best looks are not ones created but natural ones enhanced. The look today has been inspired by Gucci and Etro - I love the polished look.
What products have you used to create this look?
Umberto Giannini: All products to create this look have been used from the incredible body range with the Glam Hair hairspray to set the look.
Illamsaqua: The new Illamasqua Generation Q collection.
What looks do you love for AW12?
Umberto Giannini: I love the smoother looks - high gloss and high finish. Simple but luxurious, for example sleek ponytails or glossy waves.
Illamasqua: I love the peculiar colours that are currently coming off the catwalk, such as sapphire or garnet lips. These colours that would normal be avoided in make-up but are now being seen a lot more.
What is your top style tip?
Umberto Giannini: Volume! The volume doesn’t have to be created just from the roots of your hair it can be created towards the ends with curls, waves, crimps, backcombing. Volume tip: Brush blow dry your hair but wait a few seconds for the hair to cool before you remove the brush - this will create great natural looking volume.
Illamasqua: Be who you want to be. Don't listen to rules and trends - just wear whatever makes you feel most comfortable.
What is your must have product?
Umberto Giannini: Never leave home without a can of hairspray.
Illamasqua: Illamasqua Skin Base Foundation - to reveal a perfect skin enhancement.