AW12 trends: Purple Reign

— 6 August 2012

It is a colour of power, luxury and implicit femininity, and it’s ruling the style stakes this season. From ultra violet shades at Roksanda Ilincic to inky indigo at Ann Demuelemeester, be inspired by the autumn/winter 2012 catwalks and keep it regal in hues of purple.


Shop Purple Reign now.