Project Ocean: Selfridges fish guide

Research suggests that unless we change the way we fish and the seafood we choose to eat, global stocks will be fully exploited within the next generation.

We believe Selfridges can help to make a difference by not selling any seafood that is from unsustainable, over-fished or vulnerable fisheries, and helping you to make positive choices by using this handy guide.

Download print friendly fish guide (6.6MB PDF) >
Fish to eat
Are from well managed, sustainable stocks or farms.

We sell many of them when available!

See the fish to eat >
Fish to avoid
Are from unsustainable, over-fished, vulnerable and/or badly managed fisheries, or those that have high levels of by-catch - that's fish caught unintentionally whilst trying to catch other fish, and then thrown back dead.

We don't sell them - but we recommend an alternative whenever we can!

See the fish to avoid >
FISH TO EAT
Anchovy
Bay of Biscay
Bib or Pouting
All areas
Black Bream
Gill net, Line, all areas
Clam
Carpet shell, Manila, manually harvested
Cockle
Hand gathered
Cod, Atlantic
North East Arctic, Eastern Baltic, Iceland
Coley or Saithe
North East Artic
Crab
Spider (pot-caught)
Dab
Otter trawl, seine net
Gurnard
Red or Grey
Haddock
North East Arctic, North Sea, Rockall
Halibut
Atlantic (farmed, onshore system), Pacific (US, Canada)
Herring or Sild
All other sources
Mackerel
Hand line, drift net caught and North Sea
Mussel
Farmed or hand gathered
Oyster
Farmed (native (flat) and Pacific)
Pollack or Lythe
Line caught
Pollock (Alaska or Walleye)
Alaska, Bering Sea, Aleutian Islands
Prawn
Tiger and King (organic–certified farmed or zero input system) Northern/cold water prawn from North East Arctic and Canada BAP (Best Aquaculture Practices) or GAA (Global Aquaculture Alliance) approved
Red Mullet
North East Atlantic
Salmon
Pacific (All species, Canada and USA), Atlantic (organic farmed)
Sardine or Pilchard
Cornwall (drift or ring netted)
Scallop
King (diver caught), Queen (Isle of Man, Otter Trawled)
Seabass
Handlined
Sole (Dover / Common)
Net or otter trawl (Celtic Sea, Eastern English Channel, Bay of Biscay, North Sea)
Sole (Lemon)
Iceland, Seine netted all other areas
Squid
Jig caught
Swordfish
Harpooned (Certified fishery, NE Pacific)
Tilapia
Farmed (organic or closed production)
Trout
Rainbow (organic farmed or fresh water ponds)
Tuna (Albacore)
South Pacific (pole and line or troll caught)
Tuna (Bigeye)
Trolled Indian Ocean
Tuna (Skipjack)
Pole & line caught, Indian Ocean, Maldives, EEZ All methods (E, W & C Pacific, E & W Atlantic)
Tuna (Yellowfin)
Pole & line caught, Indian Ocean, Maldives, EEZ
Turbot
Farmed (onshore system)
FISH TO AVOID
Brill
Beam Trawl, NE Atlantic
Cod, Atlantic
Irish Sea, Faroes Bank, Rockall, West Scotland, Greenland, Norwegian Coasts, North Sea, Western Channel
Eel
European and Conger
Haddock
West Scotland and Faroe Plateau
Hake
Spanish and Portuguese waters (Southern Stock)
Halibut
Atlantic (wild caught), Greenland
Herring or Sild
West Baltic, West Scotland (South), West Ireland and Porcupine Bank
Ling
Trawled
Lobster
Southern New England stocks
Marlin
All areas
Monkfish
Iberian Sea
Plaice
Celtic Sea, West English Channel, South West, West Ireland and Baltic Sea
Prawn
Tiger and King (wild caught and non-certified farmed)
Skate and Rays
All Skate, Blonde Ray, Sandy Ray, Shagreen Ray and Undulate Ray
Salmon
Atlantic (wild caught)
Seabass
Pelagic trawled
Shark
Shark: Nursehound (Bay of Biscay, Iberian Waters), Spurdog
Sole (Dover / Common)
Beam Trawl (West & South West Ireland), Otter trawl (Irish Sea, Western English Channel)
Swordfish
Mediterranean, South Atlantic, North West Pacific
Sturgeon and Caviar
Wild caught
Trout
Brown or Sea, Baltic (wild caught)
Tuna (Albacore)
Long line and pelagic trawl (North Atlantic & Mediterranean)
Tuna (Bigeye)
FAD purse seine (Indian Ocean, Atlantic, Central W Pacific) & longline (Central W Pacific)
Tuna (Bluefin)
All areas
Whitebait
All sources